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DescriptionOne-eyed Jack was tasked with introducing the Altos brand to South African media. With very little ATL or communication support since launching in market in 2013, we started from a zero base to build the brand’s profile across product PR (tasting, media drops) and effective media engagement activities across event PR for the Tahona Society, Feastival and Sunday Edition activations.
Altos Tequila, Pernod Ricard South Africa.
Brand PR and communications.