BOILER ROOM x BALLANTINE’S TRUE MUSIC AFRICA 2017
DescriptionBoiler Room and Ballantine’s Scotch Whisky launched True Music Africa in Cape Town in November 2017, with a line-up featuring the most pivotal hip hop artists involved in the local music scene. The four-city tour explored exciting underground music scenes from countries as diverse as South Africa and Kenya. As the brand’s PR and communications agency, we executed an always-on, multi-city campaign to create awareness, drive ticket sales and tell the True Music story via the brand’s and artists’ platforms.
Ballantine’s Whisky, Pernod Ricard SA.
Brand PR and communications, influencer campaigns, strategy, copywriting.