BALLANTINE’S BOILER ROOM PRETORIA
DescriptionBallantine’s True Music has been making its name in the SA house music scene for years with Boiler Room, and went back to their roots for this stop on the True Music Africa tour, with the first-ever Pretoria show. Bringing together a stellar roster of house selectors for another incredible event at a secret location, the line-up included the best of South African dance music talent like Oskido and Kat Le Kat. We managed the full PR and influencer campaign as part of our ongoing, always-on activity for the brand.
Ballantine’s Whisky, Pernod Ricard South Africa.
Brand PR and communications, influencer campaigns, strategy, copywriting.