DescriptionBrent Lindeque - also known as 'Good Things Guy' - radio host, public speaker, change-maker and overall advocate for good. Brent pioneered the globally successful #ChangeOneThing movement. Because of these impressive credentials, One-eyed Jack partnered with Brent on Jameson’s Select Reserve Influencer campaign. We specifically chose successful individuals who work within the media space who we believed to be 'people of character'. Brent was gifted a personalised, beautifully packaged bottle of Jameson Select Reserve with a note explaining why he had been chosen and singled out. Thereafter he was asked to nominate someone else to be singled out as a person of character and note. The idea was to cover social media with the campaign, encouraging people to buy their own personalised bottle as a gift to others.
Jameson Irish Whisky, Pernod Ricard South Africa.
Influencer selection and content management.