DescriptionStand-up comedian and radio sports presenter Dalin Oliver was selected by One-eyed Jack for Jameson’s Select Reserve Influencer campaign. He was one of the few specifically chosen, successful individuals who we believed to fit its 'people of character' positioning. Dalin was gifted a personalised, beautifully packaged bottle of Jameson Select Reserve with a note explaining why Jameson had recognised him. Thereafter he was asked to nominate someone else as a person of character. The campaign focused on encouraging people to buy their own personalised bottle as a gift to others.
Jameson Irish Whisky, Pernod Ricard South Africa.
Influencer selection and content management.