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DescriptionBafana Bafana and SuperSport United midfielder, Dean Furman was brought onboard as an influencer for our 2019 Volkswagen T-Cross launch campaign. Dean represented the Fives Futbol venue as it vied for a place within T-Cross City. He was tasked with rallying his followers to log onto the T-Cross City microsite and vote for this particular area. His appearance at the event really added to the consumer experience and fans enjoyed ‘selfie’ action with him throughout the day, broadening the campaign’s digital reach considerably.
Volkswagen South Africa.
Influencer selection and content management.