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DescriptionAs one of Pernod Ricard’s biggest brands, Jameson Irish Whiskey is well-known in the market. Our role was to execute effective profiling for the brand’s repositioning and focus exposure on a more diverse consumer. We executed campaigns across product profiling (media drops, tastings), events (SA Menswear Week, Jameson Connects) and influencer campaigns for Select Reserve, as well as day-to-day media engagement and management.
Jameson Whiskey, Pernod Ricard South Africa.
Brand PR and communications, influencer campaigns.