LESEGO ‘LESDACHEF’ SEMENYA
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DescriptionWe asked LesDaChef to be the force behind the Volkswagen T-Cross City gourmet food market - both as the curator of the market and as the personality driving the campaign. He did live cooking demos during the event, had his best-selling cookbook on sale and was an all around fantastic person.
Volkswagen South Africa.
Influencer selection and content management.