ROXANNE JAMIE KALIE

Model, actress and DJ, Roxanne Kalie partnered with Ballantine’s for their #HowYouLike campaign, as she’s an individual who does things her way, without a rush and without compromise. The campaign was conceptualised to get people actively sharing their Ballantine’s experiences on social media. Her task was to help Ballantine’s to nurture positive relationships with her audience whilst giving them material to engage with the Ballantine’s brand. She encouraged her followers to engage too.