THE 2017/18 CARS.CO.ZA CONSUMER AWARDS
DescriptionConceived to be South Africa’s definitive automotive awards programme, #CarsAwards has steadily grown in stature, reach and influence since the inaugural event in 2016. The 2017/18 Cars.co.za Consumer Awards – powered by WesBank, concluded with the announcement of the 13 category- and prestigious Brand of the Year winners at a red carpet event hosted at The Galleria in Sandton, Johannesburg on 25 January 20. One-eyed Jack was appointed to build the reach and prestige of the awards by inviting and hosting media and influencers. The red-carpet ceremony was hosted by media personality (and #CarsAwards judge) Anele Mdoda and the featured guest speaker, Lwazi Mangwana from Google. The event, which featured live entertainment by GoodLuck, was attended by 350 guests, including industry leaders, representatives of the finance sector, media agencies and celebrities.
PR, celebrity and influencer management.