TSHEPO THE JEAN MAKER

One-eyed Jack partnered with Tshepo, owner, entrepreneur and fashion designer of Tshepo Jeans, for Jameson’s Select Reserve Influencer campaign. We specifically chose successful individuals who we believed to be 'people of character', and then gifted them a personalised, beautifully packaged bottle of Jameson Select Reserve with a note explaining why they had been acknowledged by the brand. Thereafter, Tshepo was asked to nominate someone else as a person of character. The campaign focused on encouraging people to buy their own personalised bottle as a gift to others.