VOLKSWAGEN GRAND PRIX AWARDS & DEALER MEETING 2018
DescriptionThe annual Volkswagen Grand Prix Awards is a spectacular evening black tie event that acknowledges the commitment and hard work of the brand’s Dealer network. One-eyed Jack partnered with Mushroom Productions to conceptualise and produce its prestigious 2018 instalment, as well as its Dealer Meeting which took place during the day. Our concept won us the pitch, and our execution won us the love. From the themed decor, to the branding, food, entertainment, MC’s, staffing, uniforms, guest logistics and management for over 400 dealers, technical production and design, One-eyed Jack and Mushroom Productions are a formidable team. Our aim was to ‘Make Magic Happen’, fuelling their imagination and leaving them inspired and energised to be extraordinary.