VUSE INSPIRED LIVE
DescriptionOne-eyed Jack, with partners Mushroom Productions, conceptualised this revolutionary, never-been-done-before “Festival of Inspiration”. This streamed content series saw up to 40 artists across music, fashion, art and travel collaborate to produce something unique and inspiring for four weeks, broadcast online at www.vuseinspiredlive.com. It was a first for the category, and for SA’s entertainment industry. This online event series and campaign has been recognised by British American Tobacco as a global best practice.
British American Tobacco
Brand marketing, PR and communications, event production, activation conceptualisation and execution, project management and client services