WISHING WELL INTERNATIONAL FOUNDATION AFRICA EXPEDITION
DescriptionOne-eyed Jack was appointed to PR and profile the initiatives of the Wishing Well International Foundation South Africa (WWIF), which aims to assist communities with providing access to water filtration systems and bring much-needed relief and hope to society’s most vulnerable. Working with our client, we hosted media on the 10/01/10 expedition that travelled through rural South Africa and Swaziland over the nine days to deploy and install over 150 filters to directly impact and improve the lives of 1,500 people. We generated significant coverage, including full-page features in major magazines.
Wishing Well International Foundation South Africa.
PR and communications.